Integra Healthcare

About Project

Integra Healthcare is a Women’s, Children’s & Family Medicine Practice, run by two European doctors who were passionate about raising the bar in healthcare in Cayman. That was a compelling start for a great story, which we back-tracked into a clear aspiration and then took it forward into strategy.

Particular challenges were that the medical field in Cayman is evolving and thus whatever we chose had to remain flexible to a degree. After thoroughly understanding just what ‘raising the bar’ really meant to the two individuals themselves, we settled on 4 words that captured it: EXCELLENCE, INTEGRITY, COMMITMENT & PASSION. That set the tone internally very nicely, and as they set about creating a company drive by those values, we set about translating that story into a strategy.

From the first moments of branding, we have formulated, updated and implemented a communications strategy designed to grow the organisation on that very platform. And grow them we did. Both initial doctors brought practice with them but we have managed to grow the organisation by 100% in a year, leading to expanded premises and further exciting plans in the pipeline.

If it has Communications, Marketing, Design & Positioning, there isn’t much we haven’t done!

  • Integrated 3-year strategy
  • Websites & Microsites (multiple)
  • Video Introduction
  • Radio Campaign (lots)
  • Lots of Content
  • Social Media Strategy
  • Paid Promotion
  • Lots of Materials

Skills

Wow! What didn’t we use?

DESIGNING THE STORY, BRANDING & STRATEGY

LOTS OF DESIGN, WEB DESIGN, LAYOUT & BUILD

SCRIPT WRITING FOR VIDEO AND RADIO

FULL SOCIAL MEDIA ECOSYSTEM

TRADITIONAL ADVERTISING & PAID PROMOTION

INTEGRATED CAMPAIGN BUILDING

LOTS & LOTS OF WRITING

Wonderful opportunity to show exactly what we could do from conception to… well, it is ongoing and growing, which hopefully tells you much about the success of what we have done. And successful it is…

Andrew Vincent

Project Lead

Client

INTEGRA HEALTHCARE LTD

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Date

LATE 2018 TO 2023

Category

YOUR STORY & GROWTH STRATEGY

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