‘From Here to Maternity’ (Pregnancy Complete Care)
Doctors Hospital and Integra Healthcare wanted to increase the public’s awareness of the healthcare needed for a healthy and safe pregnancy and to highlight their maternity team, promote their services along with providing some helpful maternity tips for pregnant women in Cayman, reaching a wide audience.
From this brief, we then created the ‘From Here to Maternity’ campaign, a campaign all about raising awareness of the health, care and wellbeing necessary for a healthy and safe pregnancy, birth and beyond in the Cayman Islands.
‘From Here to Maternity’ & ‘birth and beyond’ were used as snappy and engaging taglines to represent Doctors Hospital’s and Integra Healthcare’s Pregnancy Complete Care; made up of a multidisciplinary team of fertility specialists, fetal medicine specialist, obstetrics, midwifery and tertiary trained neonatal team.
Our work for this project ranged from:
- Secondary Website for the campaign: Pregnancy.ky
- Radio Campaign (on DMS Broadcasting channels)
- Organising Radio Interviews with Doctors
- Content writing
- Banners
- Social Media Strategy
- Lots of Materials (including online PDF for campaign)
Skills
BROCHURE DESIGN, WEB DESIGN, LAYOUT & BUILD
TRADITIONAL ADVERTISING & PAID PROMOTION
INTEGRATED CAMPAIGN BUILDING
CONTENT WRITING
RADIO SCRIPT WRITING
TONE SETTING & CHOICE OF VOICEOVER ARTIST
Client
Date
APRIL 2023 TO MAY 2023
Category
![CHF Conference & Gala](https://www.grow.ky/wp-content/uploads/2024/08/CHF-1-510x382.png)
![5 Star Building & Construction](https://www.grow.ky/wp-content/uploads/2023/09/image1x1-510x382.png)
![‘From Here to Maternity’ (Pregnancy Complete Care)](https://www.grow.ky/wp-content/uploads/2023/06/website-featured-1-510x382.jpg)
![West End Marina & Yacht Club](https://www.grow.ky/wp-content/uploads/2023/06/website-featured-510x382.jpg)
![Consultant Interviews](https://www.grow.ky/wp-content/uploads/2020/04/consultant-featured-510x382.jpg)
![Integra Healthcare](https://www.grow.ky/wp-content/uploads/2020/03/integra-featured-510x382.jpg)
![Hearthealth Microsite](https://www.grow.ky/wp-content/uploads/2020/03/hearthealth-featured-510x382.jpg)
![Integra Healthcare Radio Campaigns](https://www.grow.ky/wp-content/uploads/2020/03/radio-stock-510x382.jpg)
![ProtectTheElderly](https://www.grow.ky/wp-content/uploads/2020/03/ProtectTheElderly-510x382.jpg)
![StayHomeCayman](https://www.grow.ky/wp-content/uploads/2017/10/stayhomecayman-510x382.jpg)