‘From Here to Maternity’ (Pregnancy Complete Care)

About Project

Doctors Hospital and Integra Healthcare wanted to increase the public’s awareness of the healthcare needed for a healthy and safe pregnancy and to highlight their maternity team, promote their services along with providing some helpful maternity tips for pregnant women in Cayman, reaching a wide audience.

From this brief, we then created the ‘From Here to Maternity’ campaign, a campaign all about raising awareness of the health, care and wellbeing necessary for a healthy and safe pregnancy, birth and beyond in the Cayman Islands.

‘From Here to Maternity’ & ‘birth and beyond’ were used as snappy and engaging taglines to represent Doctors Hospital’s and Integra Healthcare’s Pregnancy Complete Care; made up of a multidisciplinary team of fertility specialists, fetal medicine specialist, obstetrics, midwifery and tertiary trained neonatal team.

Our work for this project ranged from:

  • Secondary Website for the campaign: Pregnancy.ky
  • Radio Campaign (on DMS Broadcasting channels)
  • Organising Radio Interviews with Doctors
  • Content writing
  • Banners
  • Social Media Strategy
  • Lots of Materials (including online PDF for campaign)

Skills

DESIGNING THE STORY, BRANDING & STRATEGY

BROCHURE DESIGN, WEB DESIGN, LAYOUT & BUILD

TRADITIONAL ADVERTISING & PAID PROMOTION

INTEGRATED CAMPAIGN BUILDING

CONTENT WRITING

RADIO SCRIPT WRITING

TONE SETTING & CHOICE OF VOICEOVER ARTIST

Andrew Vincent

Project Lead

Client

Doctors Hospital & Integra Healthcare
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Date

APRIL 2023 TO MAY 2023

Category

YOUR STORY & GROWTH STRATEGY

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