‘From Here to Maternity’ (Pregnancy Complete Care)

Doctors Hospital and Integra Healthcare wanted to increase the public’s awareness of the healthcare needed for a healthy and safe pregnancy and to highlight their maternity team, promote their services along with providing some helpful maternity tips for pregnant women in Cayman, reaching a wide audience.

From this brief, we then created the ‘From Here to Maternity’ campaign, a campaign all about raising awareness of the health, care and wellbeing necessary for a healthy and safe pregnancy, birth and beyond in the Cayman Islands.

‘From Here to Maternity’ & ‘birth and beyond’ were used as snappy and engaging taglines to represent Doctors Hospital’s and Integra Healthcare’s Pregnancy Complete Care; made up of a multidisciplinary team of fertility specialists, fetal medicine specialist, obstetrics, midwifery and tertiary trained neonatal team.

Our work for this project ranged from:

• Secondary Website for the campaign: Pregnancy.ky
• Radio Campaign (on DMS Broadcasting channels)
• Organising Radio Interviews with Doctors
• Content writing
• Banners
• Social Media Strategy
• Lots of Materials (including online PDF for campaign)